The game's theme is based on answering questions relating to popular British logos and brands. Players move their pawns around a spiraling board for answering questions correctly relating to a logo, until they get to the Winning Zone at the centre of the board. Movement depends on the successful answering of questions to proceed to the next coloured area on the board.

There are 400 cards with 4 questions on each card - blue, green, yellow and red.

The winning player is the first person to get around the board by answering the most questions correctly. They then win by answering all the questions on a card (blue, green, yellow and red question) whilst in the Winning Zone.

Game play alternates as players take it in turn to ask questions and move around the board.

The game consists of:
- 1 playing board with a spiral track
- 6 pawns
- 400 question cards