From the rules:
"In a playful way, the players together broaden their vocabulary, practice the structure of syllables and the rhythm of words.
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Whoever is imaginative and eloquent in describing the motifs on the picture cards, will be the first to collect four different postcards.
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Lets start with the zippy tour straight across Europe! The children travel by train, car, plane or boat and try to visit, as quickly as possible, four of five European capitals in order to collect postcards. It is however not so easy to move on as it doesn’t depend just on throwing the dice. Only the one who carefully looks at the pictures and proves to have enough imagination in describing them, will reach their aim."