(From the publisher's site)

A game of bidding to discover the world of chicory while building up a commercial empire !

Easy to understand, you have to win all the cards that make up the chicory chain : from the purchasing of the first seeds, to the roasting process, and then the marketing of your chicory product.
Compelling, chance alone cannot help you to see your project through. Bidding will enable you to win the cards you lack. Just find out the best way to manage your gold mine !
Entertaining, special cards will help you to slow down your opponents' progress or to speed up your own.
Simple, suitable from age 9, each game lasts between 15 and 30 minutes.