From the game tube:

Blotto is a Party Game
Play it with as many people as can fit around the giant Vinyl Board.

Blotto is a Drinking Game
You drink is used as he actual playing piece.

Blotto is a Fast Moving Strategy Game
Quick to learn with noise-makers provided to hurry slowpokes.

Blotto is a Party Starter."

Think of Quoridor played with drinks? You are trying to move your drink to the temperance zone, last one to make it there has to drink. You have Blocks you can put up to slow your opponents down.