From the publishers homepage:

Fun and entertaining cardgame for children and families. ACTION is an advanced Memory game where it matters when you make the pairs/tricks. Each trick contains an ACTION you have to execute when the trick is made.

In ACTION you will play cards on both hand and table. Pair the cards to make tricks. Each trick results in an ACTION - maybe stealing or switching cards and tricks. Courage, patience and a good memory are vital skills in ACTION!

ACTION can be played by 2 to 6 players, so the entire family can join in. It's easy and quick to learn. ACTION recreate the fun in challenging each other in the skills of memory and planning. ACTION is for bigger children and families.

ACTION contains 108 cards (a total of 2x27 pairs.) More players can pursue the same tricks at the same time. Game rules in 11 languages are provided, so you can easily find your new ACTION opponent during your next vacation.